One of the things I am know professionally for is marketing and branding. However, while I can help others with marketing when it comes to marketing my stuff….. I am clueless. I think part of my problem is that I am too active in too many areas and so my ‘brand’ is diluted. What I mean by this is that my writings cross genres like paranormal, occult, business, poetry and magic. My blog articles range across an even broader set of topics. My podcasts similar. I make music, take photos and so on.
In marketing we look at defining target markets. My target market is actually a set of markets not one and this gives me a problem. Take emailing for example. Do I have a single email list covering everything and risk losing subscribers who didn’t know I wrote about magic, for example? Or do I maintain a lot of smaller niche lists targeting different groups? While the latter would probably be preferred, I do the former for the simple reason – time and effort.
I am basically breaking every rule in marketing with a scatter gun approach. But I’m not sure I will change this. I’m not sure that I can.
Anyway, if you are disposed to help me a bit – encorage me a bit – here are a few things that you could do that would help me….
- Write reviews of my books for Amazon or at least with a Kindle book, give it a star rating at the end of the book?
- Subscribe to my Youtube page?
- Subscribe to my newsletter?
- Follow my Facebook page?
- Consider supporting me over at Patreon?
- Listen to and follow my podcast?
- Buy a photo or perhaps a branded mug?
Anyone of these would help me grow a brand as an artist who sees the world in a magical way. To me, miracles are a sign I’m on the right track!
Thanks for liking and sharing this article……
2 thoughts on “My Branding Problem”
The problem with branding your own thing is that you want to look for the best thing beyond the piece of advice that you give to the others.
We are still waiting for a sign that we’re on the right track…
Comments are closed.