One of the things I am know professionally for is marketing and branding. However, while I can help others with marketing when it comes to marketing my stuff….. I am clueless. I think part of my problem is that I am too active in too many areas and so my ‘brand’ is diluted. What I mean by this is that my writings cross genres like paranormal, occult, business, poetry and magic. My blog articles range across an even broader set of topics. My podcasts similar. I make music, take photos and so on.
In marketing we look at defining target markets. My target market is actually a set of markets not one and this gives me a problem. Take emailing for example. Do I have a single email list covering everything and risk losing subscribers who didn’t know I wrote about magic, for example? Or do I maintain a lot of smaller niche lists targeting different groups? While the latter would probably be preferred, I do the former for the simple reason – time and effort.
I am basically breaking every rule in marketing with a scatter gun approach. But I’m not sure I will change this. I’m not sure that I can.
Anyway, if you are disposed to help me a bit – encorage me a bit – here are a few things that you could do that would help me….
- Write reviews of my books for Amazon or at least with a Kindle book, give it a star rating at the end of the book?
- Subscribe to my Youtube page?
- Subscribe to my newsletter?
- Follow my Facebook page?
- Consider supporting me over at Patreon?
- Listen to and follow my podcast?
- Buy a photo or perhaps a branded mug?
Anyone of these would help me grow a brand as an artist who sees the world in a magical way. To me, miracles are a sign I’m on the right track!
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